The MARSX
Media Blog

Single-channel campaigns are leaving money on the table. Here's how to build a full-funnel media strategy that drives Indonesian consumers from first impression to purchase.

Indonesia has one of the highest digital ad fraud rates in Southeast Asia. Here's how advertisers protect their budgets from bots, click fraud, and domain spoofing.

The Indonesian media buying landscape is shifting rapidly. Here are the trends reshaping how brands plan and buy media in 2025.

Indonesia's retail calendar has distinct peaks that require specific media strategies. Here's how to plan and execute campaigns that capitalize on peak seasons.

Age and gender targeting is just the beginning. Here's how sophisticated Indonesian advertisers are using behavioral, contextual, and first-party data for precise targeting.

Your brand appearing next to extremist content or fake news is a real risk in Indonesian programmatic. Here's how to protect it.

Buying on CPM and CPC have very different implications for campaign strategy. Here's how Indonesian advertisers should choose between them.

FMCG media buying in Indonesia requires balancing mass reach with targetable digital performance. Here's how to do both effectively.

YouTube reaches 150 million Indonesians monthly. Here's how to use its advertising platform to build brand and drive conversions at scale.

LinkedIn is the most underused B2B advertising platform in Indonesia. The brands that cracked it are generating enterprise leads at scale. Here's their playbook.

TikTok has 120 million monthly active users in Indonesia. Here's how to use TikTok Ads to drive brand awareness and direct sales.